One of the worst jobs I ever had (and god knows I've had some) was running a Spirit Halloween store in SF. I made great money with a fat bonus. The year was 2000. I put Bill on the payroll to receive shipments and organize the back room. Oh, and to walk with me to the bank with huge cash deposits. Sigh. I got this job because Bill knew Joe Marver. I get a quesy feeling everytime I see a Spirit Halloween store. But the history of this pop-up chain still interests me.
Spirit Halloween was founded by Joe Marver
In 1983, the entrepreneur owned a women’s clothing store in California, per Vox. A neighboring costume store did very well during Halloween — and when that store shut down, Marver pivoted his own business to costumes.
The “Spirit” name was pure coincidence. Marver wasn’t inspired by Halloween ghosts, but by the name of his shuttered store (Spirit Women’s Discount Apparel).
That first year, Spirit Halloween made $100k in 30 days. Over the next 16 years, Marver built Spirit Halloween into 60+ locations that were only open in the months leading up to Halloween (August, September, October).
Mall retailer Spencer’s Gifts…
… acquired Spirit Halloween in 1999 and growth exploded. Today, it runs 1.4k pop-up stores across Canada and the US.
According to Vox, Spirit’s real estate team works year-round trying to secure the best locations. While landlords — primarily mall operators and commercial real estate holders — prefer long-term tenants (5-10yrs), many accept Spirit’s temporary leases if nothing else materializes.










